PR and Marketing Committee
1/28/2020 12:00:00 AM
International Flag Pole Banners
Draft Marketing Plan for new Programs
None at this time.
- Chairperson Jill asks committee to review the committee minutes from November 19, 2019, meeting.
- No changes were suggested to the minutes. Motion was made to approve the minutes. Motion was carried, minutes approved.
- Jill updates the group on the flag banners saying Dr. Capps has a decision left to make.
- Ken asks if she is going to do the DPR. Jill says she is using local funds.
- Jill tells the group about the draft marketing plan for any new CVCC program launch.
- Jill hands-out a draft plan.
- To create the draft she used the marketing plan by the business department as a model.
- She also used the EAB marketing plan template.
- She asks what other questions people might want to add to this draft.
- She explains it is meant as a marketing plan for rolling out a new faculty programs.
- On the draft there are questions about marketing a new program that we would ask the program founder.
- These are some of the questions Jill thinks should be asked.
- Ken asks are the questions directed at the deans.
- Others answer that with the new divisional changes that is somewhat ambiguous.
- A remark is made that it is always good to know what division the new program is part of.
- Example questions include: Who is the program director? Who are the potential students? Who is the target audience? What is the timeline for the program launch? Who is paying for it?
- Ken mentions the list of “free things” that can be done to promote a new program.
- Jill wants to get something in writing for distribution as in what to do and when to do it.
- Kim asks what if we have multiple programs rolling out at the same time?
- Jill said each program would have its own plan based on the same questions for all.
- Examples include Perkins and Learning Commons.
- Jill says CTE Academy is coming up and that what this could be used for.
- The core of the questions of the plan can be tweaked to fit whatever promotional need is required.
- Right now we are just thinking about marketing new learning programs.
- Jill asks the group to consider more questions and email them to her.
- Regarding content strategy, what do students want to know?
- Ken says we should tell them about features and benefits of the program.
- And after we find out what students want to know, then we can create the best answer the questions.
- As in what content channels are the most effective to reach the target audience.
- Jill remarks that the department’s budget is important…if there is one. If not, there is a list of free things we can do.
- The person in charge of the program is the one who would answer these questions.
- Demographics will also play a part in designing a plan example; older vs. younger.
- Next comes where do you want to put the money?
- The next thing is about a possible timeline as in pre-launch, launch and post-launch.
- Kim says sometimes programs get approved without anyone knowing all of this information.
- Jill says that is true and that is why we need to have a plan like this.
- Ken says at the end should be an evaluation section.
- Jill says there is a whole lot more that is needed with clear definitions.
- Jill doesn’t want to make it too lengthy.
- Ken asks where do we want to be with this at the end of the semester.
- Jill says she wants to have it pretty well wrapped up.
- Jill suggests a sub-committee to work on this in between regular committee meetings.
- Twila says we should add a question addressing if CVCC marketing would combine with other entities, like a partnership.
- Ken reminds that even with the proper marketing some programs don’t get traction anyway.
- Jill says on the back is the layout for defining the target market. Example is working with career coaches.
- Jill explains the different forms of media.
- What’s in it for me? What can I get out of coming here and taking this class? These are the things that need to be front of mind when developing a successful plan.
- Group discusses the various forms of media.
- Jill says from here we’re going to have the subcommittee refine this draft more by the next meeting on March 3.
- Jill asks again for ideas and replies to make the draft better.
- Jill hopes by next meeting and have a better version to review.
- Ken says it should be a good tool if the program developers use it.
- Jill says we need to make marketing efforts more streamlined and efficient.
- Jill asks that workforce give a look, too.
- Also, the center directors should review it.
- With that the group discussion segues to a brief discussion about the cougar suit.
- Following that a motion is made to adjourn.
- Meeting adjourned at 1:40 p.m.