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Committee Name: PR-Marketing Committee
Meeting Date: 9/22/2020 12:00:00 AM
Adrienne Allen
Ken Bunch (recorder)
Chris Bryant
Francie Dye
Michael Farris
Debbie Gilliam
Hailey Hermosa
Jill Markwood (chair)
Natalie Prue
Kris Collins
Pat Gatti 
Corinne Hoisington
Kenny Holt
William Perez
Patti Saffioti
Pole Banners
New Program Launch Plan
Naming of Buiidlings
  • Jill Markwood, committee chair, brings the committee meeting to order at 1 p.m. on September 21.
  • The first order of business was approving the minutes from the last spring semester PR committee meeting.
  • Ken Bunch makes a motion to approve the minutes.  Motion seconded and minutes are approved.
  • Jill updates the group on the 20 international flag “pole banners” that the committee approved in the spring 2020 semester.  She notes they were created and are presently in storage as there are on students on the campus.
  • Next, Chris Bryant updates the group on the future of re-naming the CVCC buildings.
  • Chris says it is a two-fold process.  The VCCS wants to make sure all community colleges system-wide have appropriately named buildings.  He says some colleges have a bigger challenge doing this than others.  CVCC does not have any inappropriately names buildings.  The second part involves what to name the buildings when we move into our renovation project, which has been postponed for a year a two.
  • He said we need a policy in naming our buildings.  It is hoped that the buildings can be named for donors to the CVCC Educational Foundation.  Chris hopes he can get CENTRA to make a donation to have a building named for them.  Chris reiterates that a policy is needed regarding the naming of the buildings. He said the committee shouldn’t focus on it this semester, but perhaps next spring semester.
  • Jill made some comments agreeing with that possibility.
  • Chris said that CVCC should look at what some of the other community colleges have done regarding having a naming policy.
  • Jill asks if the group concurs. Several members voice agreement.
  • The next agenda item is the new program “rollout” plan from the last semester by the committee.
  • She remarks about the importance of having a program rollout plan.
  • Jill asks if everyone has had a chance to look it over.  Jill says it is not long or complicated.
  • Next, Jill shares her screen to review the program launch document with the committee.
  • Jill asks if there are any suggestions for changes.  Ken Bunch remarks that the last thing that was done about putting in the responsible positions.
  • She next goes through the document.
  • There is discussion about the timing and other details of the draft plan.  She refers to some highlighted details from last time.  A shorter time frame was recommended.
  • Jill explains how the time line works.
  • Ken Bunch reminds the group about the shared services time frame.
  • Jill reviews the timeline and the aspects of the work and how long it takes to accomplish things.
  • Ken says make it two months to be on the same side.
  • Jill gives more details about how the marketing process works.
  • Jill makes a remark about how the college is doing more videos because everything is now virtual.
  • She then comments on the approval process which includes the VPs and the department heads.
  • Jill gives a rundown on the various marketing elements involved with a rollout.
  • Francie Dye makes remarks about Workforce programs and their marketing vision.  She talks about how Workfroce only does marketing based on grant money and other funds availability.
  • Jill remarks how Workforce program are shorter so they’re easier to market.
  • Ken Bunch ask Chris if marketing includes Workfroce.
  • Chris says he sees all the college as one.  Jill agrees.
  • Ken then makes some comments reviewing how Workforce has done their marketing in the past.  He says how it has been separate in the past.  He remarks how a lot of the Workforce marketing is low budget, but he also says that expensive advertising would get more scrutiny.
  • Francie again talks about how their grant funding works. 
  • Jill says she has to take the draft rollout plan to the governance committee for final approval.
  • Jill then continues with her draft rollout plan review.  She focuses on who is responsible for what aspects of the program rollout.
  • Jill then reviews post-launch aspects saying that Ken Bunch will work on that.  She remarks how the program launch will be evaluated by analytics and other methods on how effective it was.
  • Jill makes edits to the plan as the discussion continues.  She also notes that the Zoom time is running out.
  • In closing, she then reviewed the “what’s in it for me” aspect of how a student might benefit from whatever new program is being launched.
  • Jill says this is important because of people’s self interest.
  • Jill then asks if we’re going to have more remote learners than ever before.  And that this should be a new category for target audience.
  • Michal says we need to add a new audience for remote learners.
  • Then, reading from the last meeting’s minutes, she covers a remark from Pat Gatti about include local government entities in our program announcements.
  • Next, Ken makes some remarks about the new draft website policy document and how the committee might want to review that and advise him on any changes.
  • Ken Bunch then outlines how the new website policy is being revised.  He suggests committee members review the currently posted web policy and advise him on suggestions for changes. 
  • Jill says she wants to get the program rollout policy reviewed first by the governance committee.
  • She then asks the group to review the program rollout plan again before the next meeting.  She wants to get it approved before the end of the semester.
  • In closing she touches on the CTE committee.
  • Chris says he is on that committee.
  • Jill suggests the CTE committee plan needs to be reviewed for remote attendance.
  • Meeting is adjourned at approximately 1:30 p.m.
 
 
Website Content Management Policy
  • Jill Markwood, committee chair, brings the committee meeting to order at 1 p.m. on September 21.
  • The first order of business was approving the minutes from the last spring semester PR committee meeting.
  • Ken Bunch makes a motion to approve the minutes.  Motion seconded and minutes are approved.
  • Jill updates the group on the 20 international flag “pole banners” that the committee approved in the spring 2020 semester.  She notes they were created and are presently in storage as there are on students on the campus.
  • Next, Chris Bryant updates the group on the future of re-naming the CVCC buildings.
  • Chris says it is a two-fold process.  The VCCS wants to make sure all community colleges system-wide have appropriately named buildings.  He says some colleges have a bigger challenge doing this than others.  CVCC does not have any inappropriately names buildings.  The second part involves what to name the buildings when we move into our renovation project, which has been postponed for a year a two.
  • He said we need a policy in naming our buildings.  It is hoped that the buildings can be named for donors to the CVCC Educational Foundation.  Chris hopes he can get CENTRA to make a donation to have a building named for them.  Chris reiterates that a policy is needed regarding the naming of the buildings. He said the committee shouldn’t focus on it this semester, but perhaps next spring semester.
  • Jill made some comments agreeing with that possibility.
  • Chris said that CVCC should look at what some of the other community colleges have done regarding having a naming policy.
  • Jill asks if the group concurs. Several members voice agreement.
  • The next agenda item is the new program “rollout” plan from the last semester by the committee.
  • She remarks about the importance of having a program rollout plan.
  • Jill asks if everyone has had a chance to look it over.  Jill says it is not long or complicated.
  • Next, Jill shares her screen to review the program launch document with the committee.
  • Jill asks if there are any suggestions for changes.  Ken Bunch remarks that the last thing that was done about putting in the responsible positions.
  • She next goes through the document.
  • There is discussion about the timing and other details of the draft plan.  She refers to some highlighted details from last time.  A shorter time frame was recommended.
  • Jill explains how the time line works.
  • Ken Bunch reminds the group about the shared services time frame.
  • Jill reviews the timeline and the aspects of the work and how long it takes to accomplish things.
  • Ken says make it two months to be on the same side.
  • Jill gives more details about how the marketing process works.
  • Jill makes a remark about how the college is doing more videos because everything is now virtual.
  • She then comments on the approval process which includes the VPs and the department heads.
  • Jill gives a rundown on the various marketing elements involved with a rollout.
  • Francie Dye makes remarks about Workforce programs and their marketing vision.  She talks about how Workfroce only does marketing based on grant money and other funds availability.
  • Jill remarks how Workforce program are shorter so they’re easier to market.
  • Ken Bunch ask Chris if marketing includes Workfroce.
  • Chris says he sees all the college as one.  Jill agrees.
  • Ken then makes some comments reviewing how Workforce has done their marketing in the past.  He says how it has been separate in the past.  He remarks how a lot of the Workforce marketing is low budget, but he also says that expensive advertising would get more scrutiny.
  • Francie again talks about how their grant funding works. 
  • Jill says she has to take the draft rollout plan to the governance committee for final approval.
  • Jill then continues with her draft rollout plan review.  She focuses on who is responsible for what aspects of the program rollout.
  • Jill then reviews post-launch aspects saying that Ken Bunch will work on that.  She remarks how the program launch will be evaluated by analytics and other methods on how effective it was.
  • Jill makes edits to the plan as the discussion continues.  She also notes that the Zoom time is running out.
  • In closing, she then reviewed the “what’s in it for me” aspect of how a student might benefit from whatever new program is being launched.
  • Jill says this is important because of people’s self interest.
  • Jill then asks if we’re going to have more remote learners than ever before.  And that this should be a new category for target audience.
  • Michal says we need to add a new audience for remote learners.
  • Then, reading from the last meeting’s minutes, she covers a remark from Pat Gatti about include local government entities in our program announcements.
  • Next, Ken makes some remarks about the new draft website policy document and how the committee might want to review that and advise him on any changes.
  • Ken Bunch then outlines how the new website policy is being revised.  He suggests committee members review the currently posted web policy and advise him on suggestions for changes. 
  • Jill says she wants to get the program rollout policy reviewed first by the governance committee.
  • She then asks the group to review the program rollout plan again before the next meeting.  She wants to get it approved before the end of the semester.
  • In closing she touches on the CTE committee.
  • Chris says he is on that committee.
  • Jill suggests the CTE committee plan needs to be reviewed for remote attendance.
  • Meeting is adjourned at approximately 1:30 p.m.
 
 
Kenneth Bunch
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